Creative Director with 20+ years of expertise in art direction, digital & print media, and brand management, leading cross-functional teams to drive product sales and enhance customer connections. I excel in crafting immersive 360-degree consumer experiences, executing advertising campaigns, and building a robust digital presence that includes photography, video production, social media engagement, digital marketing campaigns, and e-commerce endeavors. Leading with empathy, I have left a lasting impact on my teams throughout my roles as a director and senior manager.

Professional Experience

Diageo, NY
Creative Studio Leader - Full Time | April. 2024 - Present

  • Lead high-impact creative initiatives daily—including website refreshes, national paid media campaigns, POS, emails, organic social, and experiential design—overseeing all phases from concept to delivery while ensuring consistent branding and messaging across all channels.

  • Developed Mr Black Brand World by auditing past work, leading strategic workshops, and building a new brand world that was rolled out to the CMO, brand team, and over 20 agency partners.

  • Lead and manage a creative team of six full-time and freelance designers, maintaining high creative standards in a fast-paced, agile environment.

  • Collaborate closely with the SVP, Brand Director and Marketing team to align creative vision with business goals—ensuring all campaigns are cohesive and on-brand.

  • Built and launched a comprehensive Ways of Working (WOW) system—covering tiered briefs, asset management, production planning, review cycles, and delivery—bringing clarity, structure, and efficiency to the studio.

  • Standardized the briefing process by creating custom tiered templates and led the integration of Monday.com to enhance workflow tracking, visibility, and team alignment—enabling the successful delivery of over 140 projects in one year.

  • Centralized studio communications, hosted weekly creative briefing office hours, and provided hands-on design support during peak periods to ensure completion of projects in a timely manner.

Newell Brands, NJ
Creative Director - Full Time | Jan. 2023 - Nov. 2023
Associate Creative Director - Full Time | Apr. 2020 - Dec. 2022

  • Led and mentored a 15-person multidisciplinary creative team across digital, print, and video—delivering high-performing creative for e-commerce, retail.com, and national brand campaigns.

  • Oversaw digital content across emails, landing pages, product launches, and retail promotions for brands including Graco, Crockpot, Sharpie, Rubbermaid, Coleman, and more.

  • Partnered closely with Brand VPs, Marketing, and E-commerce to develop integrated creative strategies for key sales moments (Prime Day, Back-to-School, Holiday), consistently exceeding performance goals.

  • Spearheaded the creative vision and launch of Century Baby, an award-winning new brand, and led a sustained paid social campaign that drove significant engagement and sales lift.

  • Drove digital experimentation and optimization through A/B testing across email and web, applying performance data and KPIs to guide iterative creative improvements.

  • Strengthened team operations by streamlining workflows and partnering with the in-house studio to implement tools and processes that enhanced delivery speed and consistency.

Johnson & Johnson, NJ
Art Director - Contract | Sept. 2019 - Apr. 2020

  • Managed the creative direction for Tylenol and Motrin brands, overseeing the design and art direction of promotional activities such as magazine advertisements and displays.

  • Collaborated with the creative director and VP of design to polish website design and refine email concepts, ultimately improving user experience.

Bed Bath & Beyond, NY
Design Manager - Full Time | Apr. 2019 - Sept. 2019

  • Mentored and managed a team of seven designers, leading creative direction for daily website updates, emails, and campaigns, driving improved consumer engagement.

  • Conceptualized and art directed seasonal and promotional campaigns, and collaborated with the production team for successful photo shoots.

  • Presented concepts to leadership, refining and enhancing digital experiences.

Amper Music, NY
Senior Art Director - Freelance | Jun. 2018 - Oct. 2019

  • Collaborated with the VP and director of product to define Amper's visual language, website, and overhauled their email marketing strategy.

  • Ensured development of a responsive website in coordination with developers and provided UX solutions for Amper's proprietary application.

Newell Brands, NY
Sr. Art Director - Full Time | Apr. 2017 - Apr. 2018

  • Promoted within one month for strong performance; led digital creative for major consumer brands including Graco, Crockpot, Coleman, Rubbermaid, and Sharpie.

  • Directed digital design initiatives across DTC and retail.com channels—email marketing, homepage refreshes, landing pages, and social content—enhancing brand presence and shopper experience.

  • Partnered cross-functionally with UX/UI, marketing, and development teams to successfully launch new websites and microsites tailored to brand goals and consumer behavior.

  • Collaborated with senior brand managers and creative directors to develop monthly digital marketing strategies, aligning creative with seasonal and promotional initiatives.

  • Led the visual direction for photo shoots and asset creation, ensuring alignment with campaign strategy and brand identity while meeting deadlines and budget constraints.

  • Improved workflow efficiency and creative team collaboration by refining internal processes and documentation standards.

Uniqlo-USA, New York, NY
Senior Digital Designer - Freelance | Sept. 2012 - Mar. 2017

  • Collaborated with marketing, merchandising, and executive teams to produce content for Uniqlo's email marketing, promotions, and new product launches.

  • Led email marketing initiatives, leveraging analytics and A/B testing methods for substantial growth in email list and sales.

  • Supervised graphic designers and supported initiatives for targeted online and email marketing.

Strolby, Brooklyn, NY
Design Director & Developer - Freelance | Jan. 2013 - Dec. 2015

  • Single-handedly conceptualized and developed the visual language for the Strolby brand, managing projects from start to finish.

  • Led the conceptualization and UX/UI development for holiday guides, promotions, and pop-up shops, ensuring a smooth consumer journey in partnership with the VP and CEO of Strolby.

Theory & Helmut Lang, NY
Senior Digital Designer - Freelance | Jan. 2010 - Sept. 2012

  • Designed and developed websites, emails, and landing pages for Theory and Helmut Lang, contributing to significant sales growth.

  • Collaborated closely with marketing, retail, and e-commerce teams to achieve brand objectives.

Education

B.A., Graphic Design, University of Alabama, Huntsville, AL cum laude